This course is designed to enable students to learn “how to do strategic planning,” rather than simply memorize theories in strategy. Students attending this course follow an integrative model that appears in every lesson as the “process” unfolds. Students learn how to construct strategic planning matrices, such as the Strengths, Weaknesses, Opportunities, and Threats (SWOT) and the Boston Consulting Group (BCG) matrices. Students also learn how to perform strategic-planning analyses, such as earnings-per-share/earnings-before-interest-and-taxes (EPS/EBIT) and corporate valuation. The focus throughout this course is on “learning by doing.”
- Teacher: Bích Ngọc Nguyễn Thị